Rihanna was greeted by hundreds of fans as she launched her new perfume Reb’l Fleur at House Of Frazer’s flagship London branch today
Rihanna was launching her Reb’l Fleur fragrance in the UK with a meet and greet at the House Of Fraser flagship department store on London’s Oxford Street – and gave 400 fans the chance to meet her personally.
Rihanna has unveiled her debut signature scent, Reb’l Fleur by Rihanna, with seductive promotional pictures for the fragrance.
Speaking about the inspiration for the name Reb’l Fleur, she said to People magazine: ‘My grandmother in Barbados used to call me her Rebel Flower.’
Rihanna had the words tattooed on her neck last year.
The fragrance will be available in stores at the beginning of February in the US and will be sold for $49 for a 1.7oz bottle.