Aboutby on 21/07/2009
UK LIFESTYLE BLOG “PUNCHBOWL BLOG“
Music Journalist Archna Sawjani and TV Producer Susan Younis deliver a new lifestyle blog that will not only offer exclusive content and news, but provide works from influential journalists worldwide.
Blogs have become the leading force in news and beyond. Every day, people visit their favourite blogs for a variety of information – from fashion to the culinary arts. However, in the world of entertainment blogs, the UK is frequently underrepresented. Welcome to PunchBowlBlog.com.
The idea behind PunchBowl Blog came initially from the diverse minds of Susan Younis and Archna Sawjani, who have both worked in the UK media for several years. After fostering a deep understanding of the blog world and its audiences, as well as a strong clientele, the two partnered up to create a blog that will offer everything entertainment , music and fashion enthusiasts’ desire. From multi-genre mainstream and underground music to movies, fashion, politics, arts and gossip, PunchBowl Blog will be a one-stop shop for news from the UK perspective. The blog will also feature pieces from noted journalists, as well as traditional blog content including multimedia.
“I use a variety of blogs daily for work purposes, but I noticed that the majority of respectable blogs were American,” explains Younis. “There didn’t seem to be any reliable UK based mainstream blog sites. So we decided to set up PunchBowl Blog – a site that is both trend setting & delivers worldwide exclusives in music & showbiz.”
“There are so many blogs on the web skewed toward specific audiences,” continues Sawjani.
“However, PunchBowl Blog will offer a variety of information, as well as a sharp journalist perspective. Being a writer for several years, it’s important to me that we maintain journalistic integrity within a blog setting. Also we want to bridge the gap between a variety of genres as no one culture defines us. On PunchBowl Blog we just write about things that interest us ”
Susan Younis is a Television producer at MTV. After taking on an internship at MTV in Los Angeles, she returned to London and secured a full-time job with MTV UK on TRL. Now working on MTV News as a producer / director, Younis has worked on shows ranging from “The Lick”, “MTV’s Greatest Album Ever” and “Backstage at the MTV Europe Music Awards”. She has interviewed the elite of the music and entertainment world.
Archna Sawjani began her career in journalism when she took an assignment with RWD Magazine that ultimately began her career of writing. Archna has gone on to interview some of the most critically acclaimed and successful artists worldwide. Her work can be found in a wide variety of publications including; The Guardian, The London Paper, Pride, Arise Magazine, Daily Mirror, OK Magazine, New Magazine and The Sun amongst others. When her ear isn’t to the streets and writing about it, she is a part-time PR maven working with a wide variety of affluent brands.
Contact us on [first name]@punchbowlblog.com or here