Rihanna is to spearhead a new UK fashion show which will search for new undiscovered talent. As well as appearing in the programme, which which will air this summer on Sky Living HD, the singer will take on an executive producer role for the first time.
Known for her flamboyant and risque dress sense, Rihanna has sold 20 million records worldwide but this will be her first-ever TV project.
Fronting the series will be Girls Aloud star Nicola Roberts who has already made her own foray into fashion with a make-up range.
Over the course of 10 weeks, contestants will be challenged to create outfits for a number of musicians and celebrities.
The final challenge will be to design a stage outfit for Rihanna herself to wear during her Wireless performance in Hyde Park in July.
Rihanna said she wanted to get involved because she “always has a great love of fashion”.She explained:
“It’s a constant source of inspiration in my life and is a big reason why I’ve grown into the person and artist I am today.I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
Nicola Roberts added:
“I was so flattered when Rihanna asked me to work with her on this show. I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed. There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle. Ultimately, someone who can’t go ‘undiscovered’ anymore. I love both Rihanna’s music and her style. I love that she isn’t afraid to try new things. Her style is personal and that’s something I’m a fan of. You can see a genuine love for fashion in her. She is definitely one of my style icons.”
The series will come exclusively to Sky Living HD in summer 2012.
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